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Horizontal integration is a business-growth strategy that companies pursue to expand their footprint in the marketplace. In a horizontal integration, a business combines forces with another company that offers similar products or services. Horizontal integration is a competitive strategy where companies operating at the same stage of the value chain in the same industry combine to expand their production of goods and services and strengthen their market position. Horizontal integration is the strategy of combining entities at the same industry level to achieve growth, whereas vertical integration is growth by streamlining operations at various stages and combining them. Horizontal integration contrasts with vertical integration, where companies integrate multiple stages of production of a small number of production units. Horizontal integration is related to horizontal alliance (also known as horizontal cooperation). What Is Horizontal Integration? Horizontal integration involves acquiring or merging with businesses at the same level within an industry, strengthening a firm's market presence. Horizontal integration occurs when a company merges with or acquires another company in the same industry, aiming to increase market share and reduce competition. Horizontal integration is the process of acquiring or merging with competitors, leading to industry consolidation. Horizontal integration is a strategy where a company acquires, mergers or takes over another company in the same industry value chain. Horizontal integration refers to the process where a company acquires or merges with other companies at the same level in the supply chain, often within the same industry. Horizontal integration is a multi-entity expansion strategy that involves acquiring a competitor at the same stage of the supply chain. For the finance leader, this expansion requires immediate consolidated visibility and control over a larger, more complex operational footprint. What is Horizontal-integration? Horizontal integration is a business strategy where a company expands its operations by acquiring or merging with other companies that operate at the same level in the value chain and offer similar products or services.

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